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Mark Augustenborg Ødum

Chief Financial Officer

Better Energy Management A/S

Mark Augustenborg Ødum is Co-Founder and CFO of Better Energy, a renewable energy company that develops, builds, operates, and owns renewable energy parks across its Northern European markets. Through equity and PPA partnerships Better Energy creates renewable energy solutions to regenerate nature and biodiversity and deliver affordable renewable energy to the market on commercial terms. It is Better Energy’s mission to make an impact that matters in regions ready for the green transition. Prior to Better Energy, Mark Augustenborg Ødum was M&A Adviser at KPMG Transactions Services and Senior Manager, M&A Integration with Tieto.

Solar and solar + storage projects are won or lost on early decisions—before drawings are “final.” This panel looks at how constraints and equipment assumptions ripple into permitting, procurement, construction sequencing, and O&M, and how better option testing upfront reduces late surprises.

  • Why early layouts create downstream risk when they’re built on thin assumptions
  • How to compress feasibility cycles while keeping outputs credible for stakeholders
  • Where automation reduces handoffs, inconsistency, and late-stage redesign
  • How land, interconnection strategy, equipment selection, and storage integration shape layout logic
  • What “delivery-ready” design means early: fewer surprises in permitting, procurement, construction, and long-term operations